Whenever Wherever Whatever, a drum-less Matthewman co-write that sets Maxwell against tense acoustic guitar, is the sets most blatant Sade homage. According to Matthewman, Sade Adu and company have already written . Its quite a responsibility. Making music is like life: you never really know whats round the next bend in the river. Its about war and killing somebody. Weve got some various bits and pieces to do individually and then well get back together again. Urban Hang Suite is really just soul, with a lineage that reaches back to Keni Burkes Risin to the Top, Sades Haunt Me, the English group Loose Ends we both loved their mix of drum machines and live stuff, Matthewman says and Shuggie Otis, among others. I was peddlingmusic around as a songwriter, Maxwell recalls. How do you help a global marketing team manage that? The internet and content have had a huge part to play in this you have to be up front about how youre educating people and helping them with a buying decision. When it comes to trusting people, I have quite good instincts. Try to find people who help you. We do have those metrics at IR, but we largely use them as leading indicators. L+T: Is there anything you would change about your career? I had an older brother who was always very protective of me. Married to Michele Matthewman (19902018), they had a son, Clay Matthewman. Privacy Policy. There was a station called Radio Caroline. L+T: Its hard not to, right? The record company knows theres no point in nagging us or giving us deadlines. Stuart is also a member of Sweetback, and was one half of Twin Danger. Related Stories thank you for posting. In 2016, Stuart has kept busy back in his recording studio with several projects underway: co-writing and producing two songs on Maxwell's latest album earlier this year and composing the film score for the movie The Erotic Dreams Of The Chelsea Hotel. Gina Balarin is founder and director of Verballistics Pty Ltd, TEDx speaker and author ofThe Secret Army: Leadership, Marketing and the Power of People. Years ago, I think it was when By Your Side, the song came out, and big posters were stuck around New York. And thats why we decided to have a completely empty stage. Stuart has been with Sade since before they were signed - playing guitar, playing sax and co-writing many of the biggest hits in their 50+ million album selling career. You just try to make a record that you like, that you would buy yourself. A hands-on leader, who loves the challenge of developing new market and business opportunities. Sade: I love when our music is reclaimed to make something new. Were not thinking about anyone else. As for me, I was always Mrs. Last edited on 15 February 2023, at 12:40, "Maxwell Wasn't Sure He Wanted to Be a Star. ' Maxwell recalls. I spoke to various people in the organisation who use the brand: people in the UX team, people in the culture team, solutions engineers who have to build technical documentation using our branding, salespeople who have to deal with PowerPoint slides and finding things on the internet, the product group I spoke to people far and wide, had workshops with people globally: got input from all parts of the world it has gone through many iterations to get to where we got to.. Over the five years he has been with the company, its has seen fantastic growth and its marketing revenue has tripled. Unsurprisingly, as head of marcomms, a lot of his answers have to do with good communication. You are awesome!!! Maxwell then caps the first half of Urban Hang Suite with the demo that entranced Matthewman, Til the Cops Come Knockin, which had originally been written by Hod David with a bass line that reminded the singer of Motown great James Jamerson. . I hate that Im so hard on myself, really. A guy from the record company said, Its from a new artist, would you meet him? I think people do think of me as this depressed person crying in my ivory tower. Stuart has been with Sade since before they were signed - playing guitar, playing sax and co-writing. Tradues em contexto de "Bassist Paul" en ingls-portugus da Reverso Context : It is the first album released by the band since late bassist Paul Gray's death in 2010. Im sure a lot of people hate me because of that, theyre like, Yeah, that bitch, Sade, I hate her. [laughs]. Stuart: I think our formula is the fact that we dont really have a formula. Theres one that we found out about. Well, first of all its good that we stopped and didnt try to make another one off the back of the previous album. ' Not long after, Karl Van Den Bossche, a percussionist who also worked with Sade, came through New York to do sessions with the young man behind the demo: A then-unknown Brooklyn native named Maxwell. ' (No.) Not everything is going to work., He uses this approach with his team. Stuart was also a member of the group Twin Danger, formed in 2011 with singer/writer Vanessa Bley, daughter of late jazz pianist Paul Bley and pioneer video artist Carol Goss. I mean it was so rewarding doing the tour. I wanted the cover to not be my face, Maxwell says. You will receive an email confirmation for the Life + Times newsletter shortly. He knows that if its easier for them to use it and understand it, the brand gets used properly more often, and. L+T: Who are some artists you are interested in these days? He says, Typically, the problems people are trying to solve are the same. He says, That often led to people fudging results or trying to put gloss on campaigns where they probably could have taken learnings out of things where they didnt work or try to understand why they didnt work, instead.. Below we countdown to Stuart Matthewman upcoming birthday. Or, slightly later, when I was 14 or 15 I started listening to Billie Holiday and Miles Davis; Kind of Blue and Sketches of Spain. And the thing about the way that we write music, the way that we do our songsis that we never set it up like, Oh we should do a ballad now or we need another up-tempo song or we should do this or that. Its about how people in different regions like to be communicated to, learn and educate themselves that impacts marketing.. Sade's Stuart Matthewman has revealed in a new interview with Rated R&B that the band have begun working towards a new album. Whether its messing with guitar or reggae bass line or some strange keyboard thing that Andrew might do or snare drums on a song that Sade might want to try. See also. Send us a tip using our anonymous form. What I like personally when I listen to other peoples music is when the music makes you feel something. He says that fail fast and fix problems doesnt mean be loose and make careless errors, but be empowered to try things: understand what success looks like and if it doesnt work, move on, and try something different. As a result, his advice to other marketers is this: Dont be afraid. Stuart Colin Matthewman (born 18 August 1960), also known as Cottonbelly, is an English songwriter, multi-instrumentalist, and record producer. We loved it; it was so simple, Matthewman remembers. Mission Statement and Core Values; Wisdom Council; Calendar of Events; Programs. Stuart Matthewman, also known as Cottonbelly, is an accomplished writer, composer, producer, and of course, Sade's right-hand man; playing saxophone and guitar alongside her since their band, Sade's inception in 1983, releasing ten albums and collecting four Grammy awards along the way. You know were open for anything. Stuart: Its quite amazing! I mean its amazing going towe played in South America that we hadnt done before. We were no threat to anybody, but it mightve been different if we had grown up in the city. No matter where people are, regardless of whether someones thirsty or trying to deploy new technology, their problems are largely the same. Recently, Stuart teamed up with singer-songwriter and multi-instrumentalist Vanessa Bley, daughter of Jazz legend Paul Bley, to form the band,Twin Danger, resultingina unique sound described as "The love child of heroin jazz and seductive darkness. Matthewman can be heard on saxophone, guitar, keyboards, and programming. Sade released their Bring Me Home Live 2011 DVD a short while ago, which was a homecoming of sorts for the band and their leader, having toured for the first time in a decade. [3] Matthewman co-produced, co-wrote, and played saxophone and guitar on Maxwell's albums: Maxwell's Urban Hang Suite (Columbia, 1996),[4] Embrya (Columbia, 1998), Now (Columbia, 2001) and blackSUMMERS'night (Columbia, 2016). We all had so much fun. I mean theyre not like, dangerous. I possess a strong community focused outlook, serving as a long-term executive member of . Press J to jump to the feed. At that time, not many girls bought records; they were just listening to the same records as their boyfriends. You have to deliver, even if youre not ready for it. L+T: Amazing! It was good, though, because it was a distraction. That was very much Sophie [Muller] and Sade together. L+T: Who are some artists you are interested in these days? As Cottonbelly, Stuart released the dub/electronic album,X Amounts Of Niceness(2010) and produced remixes for artists: Janet Jackson, Gregory Isaacs, and The Isley Brothers. That seems like a marketing ploy thats obvious in todays world, but I was actually scared that something would happen. So were definitely not going to leave it that long. He says, The key things to me are consistency, flexibility and collaboration with your key stakeholders: thats the rest of your marketing team around the globe as well as sales, service and people speaking to your customers and enablement. He adds that its critical to listen to the people in the regions for the nuances that happen locally and to work with them to make sure the campaign is actually going to land and work. During his teens, he picked up sax and began playing guitar. So when its ready, it will come out., Matthewman tells a funny, yet relevant story that perfectly sums up the expected time frame for Sade to drop new music. But it just didnt work. I guess we should start off talking about the new album, Love Deluxe. Stuart: Yeah thats because its ourselves as well. About six years. Yes, I have. Were also measured by how well we integrate and work with sales! Matthewman believes that being in sync with your sales team, listening to them and being able to get them to engage with you is super critical. In the early Nineties, a young Maxwell was enraptured by Marvin Gaye, Prince, Graham Central Station, and the warmth of studios with Neve mixing consoles, but he wasnt sure he wanted to be a singer. You know we just do what we do and hope that people like it. So, that got me interested and I started collecting albums. [pause] But, we were talking about Paul. He went on to compose the music scores for various films;[10] with Maxwell the music for the short film To Be A Black Man (1997), and Twin Falls Idaho (1999)[11], Jackpot (2001), Northfork (2003), The Double (2005), The Astronaut Farmer (2006), Life Support (2007), The Smell Of Success (2009), Nona(2017), and short Erotic Dreams of the Chelsea Hotel (2017). Stuart is also a member of Sweetback, and was one half of Twin Danger. It liberated the industry and gave people a lot of opportunities. Not just people hanging out with their parents! Good questions. But we havent had anyone too scary. So glad I found this. Yeah. Their self-titled album was released on Decca/Universal in 2015. In the early 1990s, Stuart Matthewman, the writer, producer, and multi-instrumentalist known for his work in Sade, heard a remarkable demo: a ballad that stretched out over nearly seven minutes, making room for daredevil falsetto and a bass line as elegant as a spiral staircase, building to a description of a sexual liaison so ecstatic that it lasts for days and eventually brings police to the door. ', Those were just a few elements of what the singer describes as a smorgasbord of cultures flowing into Urban Hang Suite. We never think about the record company, we never think about friends or fans, we never think about radio. It doesnt work when one is dictating to the other. Whats your favorite song on Love Deluxe? Sade: They are getting younger and older. Matthewman can be heard on saxophone, guitar, keyboards, and programming. My mum was a single parent, which was pretty unusual back then. It depends on each song, really, how it comes to be. We had the rises so the band could come up and down on, which meant that we could leave Sade completely on her own on an empty stage with no equipment, no drums, no amplifications, no monitors, anything to sing songs like Pearls or Morning Bird. So very early on when we were thinking of the idea of the tour, we wanted to be able to make it a little bit more theatrical, but as in the sets and using screens and curtains and the lighting. I wanted it to happen, but I was secretly afraid., Maxwell Wasnt Sure He Wanted to Be a Star. When I was ten, I quite remember liking Maggie May, but that was it. And they dont even speak English! We carry a pipeline and a revenue target. And obviously over the years our tastes have grown and we just try different things. Then, when they decide to buy, youre in the mix because youve assisted them with taking that journey.. When you make a record its so concrete, you know? I always do that, start talking about something else. But, your songs have meant so much to so many. Sade's longtime collaborator and famed British musician Stuart Matthewman who is an original member of the band exclusively tells Rated R&B, "We're working on a new album." Matthewman says Sade and their creative team currently have "a bunch of songs," that eager fans will hear once they're satisfied with the final product. Stuart Matthewman, also known as Cottonbelly, is an accomplished writer, composer, producer, and of course, Sade's right-hand man; playing saxophone and guitar alongside her since their band, Sade's inception in 1983, releasing ten albums and collecting four Grammy awards along the way. I enjoyed all the answers and details. Eventually somebody was supposed to replace me, but that never happened. I had my little cassette of this album which had been mixed and mastered by Tom Coyne, who has passed away since, a genius mastering guy. IR a leading global provider of performance management and analytics for unified communication and collaboration, IT infrastructure, and payment ecosystems, today announced the appointment of Stuart Matthewman as Chief Marketing Officer (CMO).. Marketing Technology News: Bedrock Markets Launches Digital Banner Ads - Effective Stuart brings a wealth of marketing experience and capability . No, no. But those two albums are really separate endeavors; Maxwells music is airier and often more dance-floor friendly, pushing past the 95 b.p.m. Trivia (1) Is the saxophonist and guitarist of 80s-present pop group Sade. The lead A&R was like, Whats the deal with the instrumental? , the singers debut, which turns 25 this week; Maxwell is honoring the birthday with a reissue and a performance at the NAACP Image Awards. I was a 22-year-old kid flying to meet guys who were 50, 60 years old, Maxwell says. Everything changed around. It was the epitome of the English village; our family was accepted really well. [laughs] Youre nervous? Stuart Colin Matthewman (born 18 August 1960), also known as Cottonbelly, is an English songwriter, record producer and musician. It was an Irish bar on 14th Street. We want to hear it. All Rights reserved. Its great; its this guy from Germany, who I guess hes a cross-dresser. Soul Woman. Our mission is simple: help marketers excel. And thats partly why Stuart and I gathered these insights, and are sharing them with you, readers: because we believe that success comes from learning and sharing. You have this guitar kind of squeaky sound, and it was also a little bit more country than what weve done, it wasnt kind of necessarily R&B. Seconds. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. The 100 Best Albums of 2022, The fact that Maxwell felt like an outsider may have made it easier for him to turn away from the dominant mode of the time. And the history as well. He has appeared on all of Sade's albums: Diamond Life, Promise, Stronger Than Pride, Love Deluxe, and Best of Sade, all of which went triple platinum in the U.S. and have totaled sales over 40 million albums worldwide. Teaming with bassist Paul S. Denman and keyboardist Andrew Hale, they formed the band Sade. After coming back to marketing a few years later, he's now looking after a team of marketers for a global software company founded in Australia in 1988 with offices in Sydney, Denver, Washington, London, Dusseldorf and Singapore. The song just makes you recognize it. Their work featured instrumental songs and songs with guest vocalists. If youre not enjoying it, it can impact not just on the work youre doing, but also life outside of work. I didnt like his more rocky stage; I wasnt so keen on that. He just wears like latex dresses and hell film himself getting ready for the concert like putting on these dresses at home and then kind of films himself arriving at the concert and then hell film himself at the concert. 23K views 7 years ago tuart Matthewman of Sade joins Eric of Pods & Sods in conversation. [2] In 1982, he relocated to London. Running a global content team is always a business challenge. Whenever Wherever Whatever, a drum-less Matthewman co-write that sets Maxwell against tense acoustic guitar, is the sets most blatant Sade homage. In the early Nineties, a young Maxwell was enraptured by, music around as a songwriter, Maxwell recalls. We dont always agree, but I always get my way. Maxwell assembled an unusual group of musicians: not just Matthewman, who recalls that the singer was very enamored with the Sade album Love Deluxe at the time, but also Leon Ware the singer-songwriter-producer, who, in one of the most outrageous acts of generosity in music history, donated a planned 1975 solo album to Marvin Gaye, resulting in the singers I Want You LP and Wah Wah Watson, a guitarist whose rsum included Gayes Lets Get It On and Michael Jacksons Off the Wall. The things that most depress you are often the things that you write about. No one was doing crazy smooth-jazz solos.. I learned more during that time than at any other time in my life. They played really good music, basically. Basically I found him very easy to work with because to me he is really like a beautiful facilitator. For all intents and purposes, they thought the industry was done with them. Joining Latin funk band Pride, Matthewman met singer Sade Adu and they began writing songs together. We travel quite a bit. This website uses cookies so that we can provide you with the best user experience possible. Along with her constant mates Stuart Matthewman (guitars and sax), Andrew Hale (keyboards) and Paul S. Denman (bass), this would be the groups first album since 1988s Stronger Than Pride. In 1994, Stuart teamed up with fellow Sadeband mates, Andrew Hale and Paul Denman, forming the studio band,Sweetback, releasing two albums featuring various guest artists: Maxwell, Amel Larrieux, Aya, and Chocolate Genius. Interview: Sade Michael A. Gonzales reaches into his archives for an interview with the singer from 1992 In the fall of 1992, I received a call from the Epic Records press department in New York City. Stuart Matthewman: We knew that we were going to have to play a lot of the old songs but we didnt want to make it into like a Greatest Hits Tour or anything like that. The following week, Perry escorted me to Sades midtown hotel suite overlooking 6th Avenue. I collect ideas. L+T: Do you think that that preserves the organic quality of the music? It was amazing. http://pitchfork.com/features/interview/9901-maxwell-hostage-of-love/ Interview With SpIrit & Flesh Magazine Stuart discusses his life, work and aesthetic in an interview. A guy from the record company came in and said, Its, really beautiful, have you got drums coming in? Stuart Matthewman started marketing in the mid-'90s and actually changed careers half way. They asked me if I'd like to write a bio for superstar singer Sade. Because of my age, Ive been thinking a lot about what we are going to do, how we are going to get out of this mess. Sad, happy, makes you want to dance, makes you feel elated. Stuart has. I wanted the cover to not be my face, Maxwell says. [8] Vanessa Bley was killed in a car crash on 25 October 2019 in California.[9]. Nobody knows all the answers. I like to leave what weve already done behind. Hours. Finally, he recommends open and honest communication. I think its really quite deep, but at the same time its a love song. In 1995, percussionist Karl Vanden Bossche introduced Matthewman to then unknown singer Maxwell. Stuart Matthewman started marketing in the mid-90s and actually changed careers half way. [6] In an interview with Pete Lewis for Blues and Soul print magazine, issue 1098, Paloma Faith discusses working with songwriters: "another person I really clicked with was Stuart Matthewman, who is Sade's co-writer. When were going back into the studio, I dont know. Neither is it surprising that he has helped turn the organisation around from being inward-focused to being an enabler of people by producing marketing that helps prospects solve their problems or that their revenue has tripled in the last five years. To meet guys who were 50, 60 years old, Maxwell recalls a love.... Time than at any other time in my ivory tower Cottonbelly, is the sets most Sade. Well get back together again, as head of marcomms, a lot of.. 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