The name in question offers no further information. He is based in New York City and his favorite film is Pretty Woman.. Though she's not 100% sure, Deuxmoi believes the first celeb sighting she received was of Hugh Jackman on Bleecker street in New York. (But when judging blind gossip, remember that confirmation bias is at play: Items that fizzle are easily forgotten or linger, forever unverified.) Everyone is a gossip columnist now, or can be, said George Rush, the former New York Daily News gossip reporter and coauthor of Scandal: A Manual. A 2015 item in Us Weekly described the model showing off her Emily Cho x deuxmoi collaboration bag during a dinner in NYC. (Products included wristlets embossed with Tequila is an upper in gold and HOT #AF in silver. She cross-referenced old group photos in which others had tagged @deuxmoi. Many are curse words or slurs. But one can imagine what a person with the keys to all of Hollywoods biggest secrets might be like. When JG was pursuing a masters degree in psychology, deuxmoi was already an established fashion website run by TWO women in the fashion industry. Agents and potential sponsors wanted real people. Sansho Scott/BFA.com / Sansho Scott/BFA.com, You cant set me up on a f--- blind date! The woman no longer recalled which Facebook post was causing problems on Thanksgiving weekend, but she summarized her familys response: What the fuck? Any perk that would come from running this account, I cant partake in, which is fine with me. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Simply put: Deuxmoi is an Instagram page where people anonymously send in tidbits and stories about celebrities of the A, B and sometimes C-list variety. "I don't want to go on record saying I've never posted these things. I dont find her problematic. Live Rainbowfully has donated percentages of sales to Animal Haven shelter, of which Jaime is on the board of: Feed our Heroes, The LifeWay Network, ACLU, Planned Parenthood, The Chain, The Trevor Project and, most recently, donated 100% of an exclusive swarovski bracelet that reads Make Rainbows Not War to relief for Ukranian children. I knew they wouldn't make sense, but they were still coming out of my mouth My words were slurring a lot. Its definitely not her voice on the NSBNF podcast! Jaime (who you may remember as producer and star of one of the first reality television shows, MTVs hit. 1. There is, however, some code of conduct or rules if you will. I wasnt expecting the experiences and the stories that I posted to get back to the celebrities. 2023 Cond Nast. Biebs and Hailey! said a follower who noted that the submissions subject line, Baby Baby, could refer to singer Justin Biebers 2010 single. Her friends and family immediately started asking to buy them. I had this epiphany that I dont get paid to do this, the woman said in another phone call in December. Every evening, she would come home and spend up to eight hours working on @deuxmoi, which by then had a companion website for soliciting submissions. The account was set up originally by two women, one of whom is Meggie Kempner. This password will be used to sign into all, a news writer who covers comedy and pop culture, Photo: Giovanni Rufino/The CW/Courtesy Everett Collection, DeuxMoi to Spin Celebrity Gossip Into Debut Novel, This Newsletter Just Revealed DeuxMois Probable Identity, Okay, TikTok, You Can Calm Down About Aubrey Plaza at the SAG Awards Now, All 165 Pink Floyd Songs Ranked, From Worst to Best. She did an interview with no voice distortion. Or perhaps there had been a change in management. The woman said she didnt understand the interest in her identity. (The blogs name was nonsense French because thats obviously the most chic language, the pair said in 2015.) She's a New York City-based psychotherapist with degrees from Barnard and New York University. Keith McNallys Memoir Is the Worst Book Ever Written, According to Keith McNally. "Real Housewives of New York City" star Leah McSweeney, InStyle magazine asked the "Friends" star. As a psychotherapist, many of Jaimes bracelets have a mental health angle and act as reminders, empowerment and distress tolerance for those struggling. For years social media and reality TV have enabled new forms of virtual intimacy between audiences and their idols; the phenomenon reached something of an event horizon in 2020, when the pandemic curtailed real-life socialization. (Ally is the daughter of designer Tommy Hilfiger; Jaime is the daughter of businessman Leo Gleicher.) This email will be used to sign into all New York sites. That Saturday, the woman says, she received a direct message about Leonardo DiCaprios sex life. Deuxmoi is a public figure." In his newsletter, he emphasizes "the information compiled here comes from publicly accessible records of intended-for-public-consumption online activity." Kempner . With New York City on lockdown, the woman worked from home from March to Julybut spent much of her time working on @deuxmoi, sometimes until three in the morning. gen z che diaz (@franlebow1tz) May 20, 2022. There is precedent for the womans dream of perpetual anonymity. [1] During the COVID-19 pandemic, one of the two account holders asked its followers to share stories about celebrities. She's way out of that world. Ad Choices. In fact, we're not even sure the former . Some posts are blind items where details are revealed, but the celebs identities are not while others disclose full stories but keep the submitters identity veiled. Juliet considered matters of taste, using early Deuxmoi product recommendations and style choices to build a theory about the womans life. Every morning, she would rise early to review hundredssometimes thousandsof requests to follow the account, which shed set to private. Ashley Marie November 15, 2022 Ally Hilfiger, Jamie Gleicher, Rich Girls. Live Rainbowfully has collaborated with luxury childrens line Pink Chicken and the exclusive Masklette collection created to compliment their fall and winter 2020/2021 sold out near immediately. The whole show is in a silly, goofy mood. To entertain herself, she posted a request on Instagram: celeb stories (first or second hand) you are willing to share., At the time her account, @deuxmoi, had 45,000 followersholdovers from a short-lived style blog that the woman had launched, with a friend, six years prior. She sounds like she could be in her late-20s or early-30s. Like, I dont edit. The first tip that came in was about Leonardo DiCaprio. Jaime was officially running a successful business in addition to her work as a psychotherapist and writer, and she knew she couldnt and wouldnt do this without her best friend: the talented woman who started it all. Im like, Hows that going to work? Therell be paparazzi outside and someone will call (gossip site) Deuxmoi, or whatever its f--- called! She also said she might not announce the change in management. Since 2006, the sites anonymous authorwho says hes a Hollywood lawyer and calls himself Entyhas published original blind gossip daily. Then, she said, one of Mr. Hills ex-girlfriends started DMing her. By the way, it's a huge topic of debate online about the actual identity of Deuxmoi, . One day, she posted an innocent callout: Send in any experiences youve had with a celebrity., It became what it is today purely by accident, Deuxmoi explained. Whereas professional gossip outlets cultivate sources who may offer dozens of stories over the course of years, @deuxmoi can run through dozens of crowdsourced items in a single night. So please stop writing false stories from your sources., Several weeks later, in early December, Hailey Bieber posted on Instagram a photo of her feet in polka-dot slippers and white gym socks. Deadline reports that the show based on the book based on the . She started posting screenshots of the messages from her followers, and the account took off. Then, in March, she got bored. I repeated the name Juliet uncovered, which Id heard others had discovered independently. But MTV read her work and loved it. By clicking Sign Up, you agree to our Terms and Conditions and that you have read our Privacy Policy. The name, DeuxMoi, was totally made up (an inside joke between the founders, but she says it might identify them if she explained it), and the tagline of the site was "Curators of style." To. Deuxmoi reposted the insider information. Often, information shared on the account is confirmed to be true days or weeks later in the news cycle. I remember him getting the tomato soup.. The stars of MTV's reality show Rich Girls, Ally Hilfiger and then-friend Jaime Gleicher, seem to have gone their separate ways since their days gallivanting around New York City and enjoying the luxe life afforded to them by their wealthy families. This thread has an old picture with someone tagged as Deuxmoi. Before @deuxmoi pivoted to original gossip in March, the account routinely posted screenshots of blind items from the gossip site Crazy Days and Nights. Created Jun 16, 2020. She posted about Scarlett Johansson marrying comedian Colin Jost and covered a sex scandal at Hollywood-friendly megachurch Hillsong. Members. Casual intimacies normally accrued by sharing space with othersstrangers offering seats on the subway, coworkers sharing knowing glances in the hallcame at a slower rate. Megan Fox Deletes Instagram Following Machine Gun Kelly Breakup Rumors, Over the weekend, the actor deleted every photo of her fianc and posted an image of burning letters alongside a lyric from Beyonc's, A Brief History of the Trope That Meghan Markle Didnt Google the Royals Before She Married Harry. Chris Evans has beenbeen around forever but currently has this crazy fanbase. As the womans following grew, she increasingly relied on blind itemsstill posting user-submitted stories but with names and identifying details obscured: A-list actor had an affair with a woman who played his mother on film. In March, right as . The woman continued: Thats not what this account is. "I have made such a conscious effort to be as far away from what was and to give back and to find a career that was really fulfilling, and that was not fulfilling to me." He was one of the first (celebs) that I very quickly found out had a huge, wild fanbase., I felt really bad recently after posting something about Lana Del Rey that wasnt true, and I found out she got really upset about it., In tandem with the release of Del Reys most recent album, Deuxmoi shared an account that the singer freaked out in a Target after she discovered employees put her album out on store shelves before its official release date. Jimmy Kimmel Roasts Fragile Snowflake Donald Trump for Allegedly Trying to Censor Him. Deuxmoi adds that this happens often; she often isn't the one with the viral ideas. But she had also submitted celebrity sightings to @deuxmoi, which the woman published, and believed she could figure out the womans identity. On a scale of laminated-eyebrow drama to Lemon Lady Secrets. its jaime gleicher but i dont think its her because shes a therapist and never worked in fashion (deuxmoi worked with hailey bieber) and doesnt seem like the lifestyle brand type, Its tough because she said its a pop culture influencer and not a beauty influencer. When she returned to working in her office, she continued posting. Kendall Jenner and Bad Bunny are trending after an unverified blind from celebrity gossip page DeuxMoi went viral: "This famous model sister was seen playing tonsil hockey with Bad Bunny at a private L.A. club last night.". When I talked to George Rush about @deuxmoi, he remarked on the wisdom of gossip that vanishes: It lures people back every day for more. FOMO made the information more tantalizing, even when it was a very run-of-the-mill food order. And, I realized, because run-of-the-mill stories dont always need permanent records of their brief moments of renown. Critics of gossip sometimes argue that its not fair to judge a person based on their worst, best, or juiciest moments. I feel like youre not really getting that information anywhere, and this is coming straight from the people who have served them or worked with them. Nobody would know she was gone. (On a post detailing a time when Jennifer Garner was allegedly nice to someone backstage at a Broadway play, Ms. Garner commented that she remembered the encounter. She shared a tip about Zo Kravitz and her husband splitting, the speculation based on noticeable changes in their Instagram habits; a few hours later, Kravitzs rep confirmed the divorce to People magazine. InStyle magazine asked the "Friends" star about the account during an interview, and since then, she has both commented on and tagged the account. December 08, 2020. When the 39-year-old actor goes to the local sandwich shop in his Massachusetts hometown, he always orders the same thing: a ham sandwich. Like, if its celebrity shopping at a boutique I dont know if this is too invasive but Ive asked, What size jeans did they buy?, Though she also posts more dramatic updates about celebrity divorces and general misbehavior, they dont spark the same kind of joy for her. Fans are fighting about politics. This is an unofficial pop culture sub inspired by the official Deuxmoi's instagram. I love everyones reaction more than my own, the person behind Deuxmoi yes, the person shared in a phone interview with TODAY. I had, by then, accepted that the woman might never confirm her identity to me. One person thought of it, and then it just caught on.. Nor by a strangers interpretation of a chance encounter, according to a @deuxmoi follower who sent a message, in early December, titled Justice for actors who refuse fan photos: Say that actor has a zit (yes famous people get them too! Im asking how do you know? she replied. DeuxMoi is also working on their debut novel Anon Pls, a fictionalized memoir about a fashion worker who rises to pseudonymous fame with a Deuxmoi -like social media account, which will be. They often share insights and updates on where celebrities have been spotted and with whom. The one kind of gossip she avoids posting on the account? But in a fast-moving digital world where anonymity is key, where do ethics come into play? It was the day that I got sent home from work and knew that we were going to be quarantined for an indefinite amount of time, she said. In his May 20, 2022 post, he alleges that Meggie Kempner and Melissa Lovallo are the founders. "I want to make it known as the account grew that I felt the responsibility to not post certain things," she said. But @deuxmoi is (or was) but one piece of a broad life. Influencers should always take photos with fans.. Maybe Kempner and Lovallo are more or less who you pictured when you clicked on DeuxMoi. Why do I keep pushing myself every day to turn out content? Both times we spoke, the woman said she could imagine quitting her day job to work full-time on @deuxmoi. Juliet had seen a portion of her prime suspects CV, which matched a detailed career history that a woman claiming to be the sole operator of @deuxmoi had delivered on a friends podcast in 2019. All Rights Reserved. Several people shared photos from 2014 that suggested teenage Hailey Bieberthen known as Hailey Baldwincrossed paths with Deuxmoi, when it was a fashion blog. Sure, the students at infamous fictional prep school Constance Billard have a powerful, mysterious gossip czar to answer to, but to be honest, so do we: Deuxmoi. Her attention was elsewhere. Oh My! Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device, Bella Brewster x Live Rainbowfully Apparel, Jaime Gleicher and Bella Brewster met on the NYC social circuit 20 years ago and their friendship grew with them into adulthood. Since going viral at . It was just a forum for people to share with each other and maybe not feel so alone that their favorite celebrity happened to treat them like s--- during their two-second interaction. Jaime was officially running a successful business in addition to her work as a psychotherapist and writer, and she knew she couldnt and wouldnt do this without her best friend: the talented woman who started it all. So its just nice to be putting out work, and then people appreciating it., The woman believes that her aversion to personal attention contributed, five years ago, to the demise of Deuxmoi as a style blog. Its like theyre thumbsuckers, she said. News later discussed. After posting about, and personally endorsing, Nicole Kidmans supposed Starbucks orderbone-dry cappuccino, just espresso and foamthe woman heard from followers who said they too were now ordering and enjoying the beverage. The other woman carried it on into its current iteration. While Bella was a stay at home mom becoming an entrepreneur, Jaime experienced a family tragedy. When she and her partner appeared on a local comedians YouTube channel to perform a makeover, they shrouded their faces with designer scarves and sunglasses. A couple of girlies who at least at one point worked in fashion: Meggie Kempner, granddaughter of a famed socialite, appears to have founded it with Melissa Lovallo, who allegedly still runs it. Vanessa Bryant Settles Helicopter-Crash Photo Lawsuit for $28.85 Million. A couple of girlies who at least at one point worked in fashion: Meggie Kempner, granddaughter of a famed socialite, appears to have. Theyre celebrities, she said. So, who are these ladies, exactly? ETA: the third woman is Maggie Kempner, whose account is private. DeuxMoi has chosen to tie their individual identity to their increasingly public line of work, writes Feldman. While Bella continued to make her creations for the chic and powerfulwomen of Los Angeles, Jaime went back to NYC with a thick stack of rainbow sparkle on her wrists and neck. She declined to verify her identity, and TODAY agreed to grant her anonymity due to her concerns for privacy and safety. I feel like my content is as truthful as the person whos sending it in, she said. It was a paranoid style of socialization, conducted in a DIY surveillance state of selfies. But all of the attention has only made the administrator behind it even more selective about who she talks to, mostly because, she says, she has felt burned by some reporters. Weekends are the domain of college students and visitors; the woman reserved Saturdays for dinner parties and dates. The DeuxMoi account was originally used as a fashion-focused blog by two friends. And she could imagine quitting the blind-item business just as suddenly and spontaneously as shed started. But, at the moment, she said, I need to keep my current job.. Even so, Feldman had to fill his article with disclaimers that what he is doing is not doxing, because he only pieced together public, basic information like names and professions, and that because DeuxMoi is a public figure with increasing influence, its a matter of public interest to know whos running the thing. See Shakira's Hottest Bikini Pictures, Brad Pitt and Angelina Jolie's Teen Daughter Shiloh's Transformation, Shes a Genie in a Bikini! Believe what you want, or dont believe any of what is posted. Bella Brewster for Live Rainbowfully was born and Bellas custom tie dye and swarovski sweatsuits and swarovski keychains are now becoming highly coveted on the East Coast. I think you pull it, Joshua Jackson says to Lizzy Caplan sensually. But she was finishing Tana Frenchs latest novel and needed some new F-U-N, so she joined a couple of Facebook groups and started an investigation. A recurring feature called Just the Tip celebrates stars who award large gratuities and scolds misers. Even if its bisexuality, homosexuality, whatever their sexual preferencesif they have not talked about it publicly, I wont post it., Its a tie between Colin Jost and Scarlett Johansens wedding, and Ariana Grandes wedding. I dont do any additional research. Dec 3, 2021. He also reveals the answers of his blinds, including stories about Harvey Weinstein and NXIVM before they were mainstream news. Because they created the page lol. By December, Juliet had settled on a prime suspect. Anyone can read what you share. During the beginning of the pandemic, Deuxmoi started to engage her 40,000 followers in new ways. Part of me is like, oh, thats cool, but another part of me is like, God, I wish no celebrity knew about it. She comes across as a down-to-earth girls girl, but also someone who wants to find their way into that swanky New York Fashion Week after party. Somebodys going to message me and say like, so-and-so was caught doing drugs at a party or having a threesome or whatever, she said. Her friends and family immediately started asking to buy them. "It's kind of a running joke on the subreddit right now," a user told me. If Juliet was right, then the woman was also right that her name does not matter. I dont put pressure on myself, because thats never what I intended the account to be, she said. He loves writing about pop culture, trending topics, LGBTQ issues, style and all things drag. Isabella, who moved to LA to work as a talent agent, shortly thereafter married and had two beautiful boys with 2-time NBA all-star Baron Davis. (He figured out who I was by like the [second] time, wrote a tipster who allegedly hooked up with an aging actor who, two decades prior, had slept with the tipsters mother.) It aint happening. Adele on Deuxmoi, Allen J. Schaben / Los Angeles Times via Getty Imag. I run an Instagram account. Starring Ally Hilfiger and Jaime . I dont want to be criticized for reposting something that somebody sent me. Why? (Full disclosure: Brian Feldman, the digital Hardy Boy in question, previously worked at New York Magazine. I think its flattering that people think I work in media or that Im a publicist, or that I work for a magazine, because I have no formal training in this whatsoever, she said. Ex- New York magazine reporter Brian Feldman did a deep dive into Deumoix's identity in his newsletter, BNet. It's a private Instagram account with 460K followers that touts itself "curators of pop culture " (although Deuxmoi has confirmed it is really just one person at this time). By signing up you agree to our User Agreement and Privacy Policy & Cookie Statement. Anon plz but the true identities behind popular Instagram gossipmonger DeuxMoi have just been spotted on Substack. Please note that this form cannot be used to reset your Google or Facebook password. Ghostwriting Gloria Swanson: The Strange, Sexually Charged Genesis of a Legendary Autobiography, Constance Wu Is Pregnant With Her Second Child. The Deuxmoi Instagram account launched in 2013 and was initially linked to a blog of the same name, which means two me in French. Enty launched the blog while slacking off at work. What is the theory? Jennifer Aniston, of course. This is all just speculation, of course. Live Rainbowfullys designs are meant to be gender neutral, and nothing gives her more joy than when boys, girls and gender fluid children wear rainBOWS in their hair, or when little girls rock the sports charms, dinosaurs and astronauts and the little boys wear unicorns and hearts. In addition to Mr. Evanss sandwich preferences, Deuxmoi has posted anonymous tips in recent weeks about Timothe Chalamets coffee order, Lionel Richies tipping habits and Jennifer Lopezs preferred dessert (one bite of creme brulee). I dont want to be Perez Hilton, I dont want to be Ted Casablanca, I dont want to be whoever, Jared whatever-the-hell-his-last-name-is, seeming to refer to Jared Eng, whose blog, to be fair, is called Just Jared. Audiences followed Ally Hilfiger and her best friend Jaime Gleicher through travels and escapades, from New York's top high school to London, the Hamptons, Nantucket, the British West Indies, and Los Angeles. Still, this gossip found a captive audience in the newly homebound America. People the world over redirected their social energy in 2020and a lot of it ended up on Instagram. Not really even knowing if any of the audience had any experience with celebrities, but I learned quickly that many people have had experiences with celebrities and want to share them. Soon after, model Hailey Bieberwho is Justins wifeused her Instagram account to scold Us Weekly: Since I know you guys were about to break your lil story, she wrote, Im not pregnant. I considered naming the woman in this article. They have the tools. But it takes a certain person that does care about it, and I'm that type of person., She doesnt post about medical issues, rehab, Alcoholics Anonymous, or celebrity children who are minors. Living Rainbowfully means living with happiness, hope and a belief in the magic and truth that beauty and joy often come after the darkest and worst storms. A much needed re-charge for this therapist! "This is who I'm meant to be." This site is protected by reCAPTCHA and the Google So if it seems that Im a professional, thats a compliment.. I wish I could say Juliets sleuthing project was beneath our dignity. Or was that my confirmation bias? At one point Juliet texted a group photo of 10 women grinning and throwing deuces. The Instagram and blog had two administrators, though the Deuxmoi who runs it now would not confirm if she was one of them, nor say how it became a one-woman show. I just sort of threw out a question: You guys have any celeb encounters that you want to share? And thats literally how it started.. The human drive to socialize is not just the desire to connect but also the desire to observe. The woman countered that she is neither of those things. It lives in the phone. Here's where the so-called "Rich Girls" are now. Sometimes, if the information is particularly sensitive, she will alter the text to make it a blind item. The Instagram account, which is verified by the social media platform, has popped up in the crosshairs of celebs and their teams. I would never give up something like my anonymity to have lunch with a celebrity. Its nun versus AI in Damon Lindelofs new series. Everyone is a gossip columnist now, or can be. Styles, Drew Barrymore, Paris Hilton, Kim Kardashian West, Julianne Moore, Paul Rudd, Keanu Reeves and Hugh Jackman. For instance, Jennifer Aniston knows all about her maybe because Deuxmoi is a fan of her new hair line LolaVie. Then there was one about Jonah Hill. . His online defamation clients are mostly concerned about taking down offending material, which happens automatically on @deuxmoi, and anonymous internet users rarely have pockets deep enough to justify litigation. ", Meanwhile, after a public battle with depression and an eating disorder, Jaime has turned her own mental health struggles into a drive to help others with theirs. Deuxmoi's personal favorite celebrity? She is looking at different ways to monetize her account, but for now she is still working full-time, with no plans to quit. While working on this article, I heard about two group text-message threads, one composed of Hollywood starlets and jet-setters and the other of New Yorks fashion and media elite, trying to unmask the woman. The 33-year-old has also been living with Lyme disease she was diagnosed with the condition around 12 years ago. Nobody would be able to prove who was running what. Even when a celebrity requests a phone call or coffee date with her, she politely declines. Terms of Service apply. This ethos may be working. I said James Charles or Tana? "I need to trust who I am talking to.". Leon Bennett/Getty Images; Eric Gaillard/Reuters; Jordan Strauss/Invision, via AP; Mario Anzuoni/Reuters; Richard Shotwell/Invision, via AP; Matt Winkelmeyer/Getty Images. Lets Do the Thing: How Online Were You in February 2023? I think it was March 18. Or racial? IE 11 is not supported. Its so ridiculous, but she was really sweet about it, and I just felt really bad. But then, the celebrities are also armed and dangerous.. People have asked me, a lot, to get the tea on politics, and I really dont want to go there, she said. Its depressing that such disclaimers feel necessary after BuzzFeed journalist Katie Notopoulos uncovered the identities of the previously pseudonymous founders of Bored Ape Yacht Club and received an absolutely toxic crypto-bro pile-on. An entrepreneur, Jaime experienced a family tragedy a 2015 item in Us described! Jost and covered a sex scandal at Hollywood-friendly megachurch Hillsong line, Baby,... Take photos with fans.. Maybe Kempner and Melissa Lovallo are the founders with whom the daughter of Leo. Followers, and then it just caught on original blind gossip daily really bad do ethics into... Based in New ways some code of conduct or rules if you will by way. - blind date, Constance Wu is Pregnant with her, she said, one of the messages her! 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Requests to follow the account was set up originally by two women, one of whom is Meggie and..., one of whom is Meggie Kempner diaz ( @ franlebow1tz ) 20... Guys have any celeb encounters that you have read our Privacy Policy any perk that come...