Learn more about Reading strategy, refer to the link: An example of data being processed may be a unique identifier stored in a cookie. Should you wait, or is time of the essence? (2020, August 26). In this case, the models appearance could suggest either ethos or pathos in addition to kairos. What is it trying to make us feel? Air it during the Super Bowl? The teacher could admonish them for misbehaving, or, with rhetoric, he could change their minds. Research his life.Find out as much as you can about the composer. Learn how to develop an idea that fits your brand, write a script, and shoot a commercial like a pro. The certification grants membership into the society. What mode of persuasion is this? The cookies is used to store the user consent for the cookies in the category "Necessary". No better time to use appeals to kairos in your persuasive writing exists. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. He addresses the animals calling them his comrades saying that he has a dream and that the moment has arrived that he should relate this dream to them. Kairos means taking advantage of or even creating a perfect moment to deliver a particular message. Also, kairos merely points out the timing with relation to the urgency of the issue rather than the time to do it. You dont have to be famous to use ethos effectively; you just need whoever youre persuading to perceive you as rational, moral, and kind. Continue with Recommended Cookies, The encyclopedia for writers, researchers, and knowledge workers. Appeals to kairos in written form try to make use of the particular momentattempting to capture in words what will be immediately applicable, appropriate, and engaging for a particular audience. Kairos means "opportune moment." It reflects the importance of setting and time. https://www.thoughtco.com/kairos-rhetoric-term-1691209 (accessed March 1, 2023). Moreover, Kairos can be used as an inquiry strategy by using it to seize the opportunity at a particular moment after creating awareness. "Yes, Alexander, this will be on the test.". That ad was so terrible, a police department in Minnesota threatened to show the commercial to anyone caught driving under the influence. "Kairos is a word with layers of meaning," says Eric Charles White, author of "Kairos: A Journal for Teachers of Writing in Webbed Environments." This passage shows how he used that moment, demonstrating the effective use of kairos. The result? ThoughtCo, Aug. 26, 2020, thoughtco.com/kairos-rhetoric-term-1691209. Sipiora and Baumlin 122. Some of you have come fresh from narrow jail cells. 5. Sorry, you do not have permission to add a post. Maybe waiting until summertime, or the Christmas season, is the right play. The word ethos even comes from the Greek word for character. This is the speech of Old Major in Animal Farm. Kairos. Hatch your concept and make a persuasive ad right here. Clarify the role of mindset in inquiry. Nothing unusual. Well played, Pampers. You cant help but feel sad when you see it, and that sadness, when followed up by a prompt to donate, encourages you to take immediate action. You'll also want to involve the hidden strategies of kairos and telos. Print. Thats a classic use of ethosit influences our feelings through the one-two punch of sad music and imagery, encouraging us to perform the desired action. The emotion appealed to can be a positive or negative one, but whatever it is, it should make people feel strongly as a means of getting them to agree or disagree. The concepts of ethos, pathos, logos, and kairos are also called the modes of persuasion, ethical strategies, or rhetorical appeals. Its sort of the Goldilocks rule of writing: you dont want your message to be too big, too small, too soft, or too hard; it should be just right. Web. An argument at the wrong time or to the wrong audience will be wasted; to be effective, you must also consider when you are speaking and to whom. You can recite kairos meaning verbatim. One of todays most relevant advanced techniques is the concept of kairos, or acting at the opportune moment. A compelling video, argument, or pitch draws from elements of all three major strategies. Kairos means taking advantage of or even creating a perfect moment to deliver a particular message. Copyright 2023 Literary Devices. Here are a few possible examples of kairos: Hill, Carolyn Erikson. If you have specific experience or education related to your issues, mention it in some way. (Re)Claiming the Ground: Image Events, Kairos, and Discourse. Enculturation: A Journal of Rhetoric, Writing, and Culture 6.2 (2009): n. pag. Ask below and we'll reply! If somebody is offended that youve asked them for something, you can try making them feel sorry for you by turning indignation into pitythats manipulation. Fake News: An Undergraduate Composition Course, Fake News: an Undergraduate Composition Course. If we return to the Socrates argument, we could propose that: All men eat apples. According to Diogenes, the philosopher Protagoras was the first to expound the importance of the "right moment"in classical rhetoric. uofl.edu/writingcenter writing@louisville.edu (502)852-2173 Logos, Ethos, Pathos, Kairos Pathos (Greek for "suffering" or "experience") Focuses attention on the values and beliefs of the intended audience. Although Martin Luther King, a great rhetorician of his time, does not need any other strategies, his use of kairos rather baffles his opponent and proponents alike. Continue with Google. Whats important in this image is the combination of the doctor in the image and the line doctor recommended. This doctor might not be famous, but he does have authority, making this an example of ethos. The cookie is used to store the user consent for the cookies in the category "Other. This article uses a Creative Commons license: CC BY-NC-ND 4.0. President Bush begins his speech by stating that " [today] our way of life, our very freedom came under attack". Albany: State U of New York P, 2002. Create an important moment in your story. Still not necessarily truenot all women pick their nosesbut a more sound example of inductive reasoning. I have had a long life, I have had much time for thought as I lay alone in my stall, and I think I may say that I understand the nature of life on this earth as well as any animal now living. Country Most issues have energy or agency within certain time frames. This is a classic example of kairos. Sheridan, David, Tony Michel, and Jim Ridolfo. Please briefly explain why you feel this answer should be reported. Inductive reasoning is based on generalizations. Kairos is a rhetorical strategy that considers the timeliness of an argument or message, and its place in the zeitgeist. Chronos and kairos, both Greek words for "time," have two essentially different meanings.Chronos is a word used to invoke the quantitative aspect of time: It's half . It refers to opportune presentation in rhetoric. How are ethos, pathos, logos, and Kairos used? Changing Times in Composition Classes: Kairos, Resonance, and the Pythagorean Connection. Sipiora and Baumlin 21125. According to Kinneavy, kairos is the appropriateness of the discourse to the particular circumstances of the time, place, speaker, and audience involved (84). Understand the times youre living in and how this affects the moment. There are a few things to notice about this image: Can you figure out which mode of persuasion this represents? All Rights Reserved. Examine the rhetorical situation, the factors that create that particular moment. Its not hard to understand why it works; both the song and the imagery are heartbreaking! Kairos can also be used in missives, such as this letter from a student to her parents. Pathos, which comes from the Greek word for suffering or experience, is rhetoric that appeals to emotion. If you really want to get an audience fired up about something, you can inspire righteous anger, which may or may not be manipulation. In the tradition of Aristotles Rhetoric, kairotic rhetorical appeals are those that use the right strategies at perfectly appointed times. The term comes from the Greek for right time, opportunity, or season. Modern Greek also defines kairos as weather. A kairos appeal depends a great deal on knowing which way the wind blows. Both definitions get at the elusive, jaguar-in-the-jungle nature of kairos. A Comprehensive Guide. Its possible that Kelly doesnt have a coldnot because she doesn't have a cough, but because there are other possible causes, such as having allergies or having just breathed in some dust. The concept of kairos appears often in classical rhetoric; ancient Greek Sophists described kairos in rhetoric as speech timed for opportune moments, under the premise that great orators knew when to seize on the right moment to introduce certain ideas. This site is using cookies under cookie policy . No longer the fresh new pop sensation that he was in 2011, Bieber, by 2017, had evolved into an unwitting crime deterrent. Its a Macys ad featuring Justin Bieber. In what ways did reading Flyest Fables help you understand the story? 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Were in a golden age of TV writing and development. It captures a cultural zeitgeist by showing dads changing diapers while mom is away. If so, now might not be the right time to get your commercial out there. Together, the where (the steps of the Lincoln Memorial in Washington, D.C.), the why (the culmination of a march on Washington by thousands of members of the civil rights movement), and the when (during the centennial celebration of the Emancipation Proclamation, at a time of day when broadcast networks could carry the speech live, and during a march which had drawn more than 250,000 people to the capital) created the perfect moment for Kings message to reach the largest number of receptive listeners. Mahatma Gandhi and Martin Luther King, Jr. by mattlemmon Flickr.com, This is the right time, and this is the right thing. Sir Thomas Moore. Write at least 8 highlights from the book 'World Without Fish'. If we buy this perfume, maybe we would feel attractive, too. First, lets look at an overview of Aristotles rhetorical triangle and how ethos, pathos, and logos work together. Kairos can, and often should, be combined with all the modes of persuasion to be even more effective. Kairos is a rhetorical strategy that considers the timeliness of an argument or message, and its place in the zeitgeist. Learn and incorporate ethos, pathos, and logos to sharpen your video advertising sword. Some of you have come from areas where our quest for freedom left you battered by the storms of persecution and staggered by the winds of police brutality. Kairos is a rhetorical strategy that considers the timeliness of an argument or message, and its place in the zeitgeist. I suggest choosing one best dragon for each race, and . You also have the option to opt-out of these cookies. They must use evidence-based reasoning and creative problem-solving to reach a conclusion, which they must defend or present. "What Does 'Kairos' Mean in Classical Rhetoric?" Statistics are a huge clue that an argument is using logos. It is about this that I wish to speak to you. Enhance your persuasion by better understanding ethos, pathos, logos, and kairos. Therefore, we need food to live. Because people are different, they use many persuasive modes united by a rhetorical triangle, such as logos, ethos, pathos, and kairos. Sometimes the conclusions you reach with deductive reasoning can be valid, as in the reasoning makes sense, but the conclusion may not be necessarily true. There are two options you can choose from when completeing this activity:Option 1. Highlights should include key events, important facts, or things you found interesting Just to make things interesting. He asks the American people for prayers and condolences and quotes a bible verse at the end of his speech. Please share your feedback, both favorable and unfavorable. You can use dozens of filters and search criteria to find the perfect person for your needs. - Contact Us - Privacy Policy - Terms and Conditions, Definition and Examples of Literary Terms. In this Christmas-themed M&Ms advertisement, the company uses timely humor to forge a connection between the holidays and M&Ms. Be accomodative; appeal to each specific context. The situation he was placed in during the Civil Rights Movement in the United States demanded of him to lead from the front and intensify his rhetoric about the rights of the African Americans. But authority figures, such as doctors, dentists, or politicians, can also be used to appeal to ethos. Or maybe a gut-wrenching news story captures the worlds attention, and it would give your spot or product an unwanted flavor. Prescription drug commercials can be easy to parody. According to this principle, the time in which an argument is deployed is as important as the argument itself. For your own writing, you can skillfully employ kairos by doing the following: By using kairos as a guiding principle for your own texts, you can bring interest and timeliness to your writing projects. She has spent several years tutoring K-12 students in many subjects, including in SAT prep, to help them prepare for their college education. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. What are the major events that have happened in Eleanor and Park so far that are significant to the development of the story? Well define kairos in a moment. a theoretically grounded strategy whereby opposing parties can identify the exact pointexistence, quality, . But pathos isnt just about creating emotion; it can also be about counteracting it. Lost your password? The College Entrance Examination BoardTM does not endorse, nor is it affiliated in any way with the owner or any content of this site. Likewise, that 12 MPf/1.8 wide-angle lens, with larger, deeper 1.4 micron pixels is pretty meaningless to most people, but the numbers suggest that this phone is something special because it uses scientific-sounding language. If the argument is based on a specific day or context, such as Valentines Day or appealing only to a select group of people, such as people with dogs, its more likely to be kairos. The ad seems pretty intent on making us look at certain thingsthe womans lips and chest in particular. The cookie is used to store the user consent for the cookies in the category "Performance". What do the first three athletes of every event get? Be accomodative; appeal to each specific context. Looking at each of these advertisements, you can see how they use each mode of persuasion to convince audiences to convince an audience of something. In this case, celebrities like Michelle Obama, Lin-Manuel Miranda, and Janelle Mone discuss the importance of voting. It is mostly used in rhetoric but is also common in Christian theological presentations. Ethos, pathos, and logos each have their virtues. One of todays most relevant advanced techniques is the concept of kairos, or acting at the opportune moment. By the time we get to the warnings and side effects, the distracted viewer ignores it. t, the author of your text, and a brief description of the plot so far. In rhetoric, kairos is part of four important rhetorical strategies used by a speaker or an author. Logos often appears in tech advertisements, such as this one for the iPhone XS and XR. A logic-based argument appeals to a persons sense of reasongood logos-based rhetoric will persuade people because the argument is well-reasoned and based in fact. Kairos is the Greek word for the opportune moment, which is precisely what it means in rhetoric. Kairos can be regarded as seeking for the appropriate moment send a shot, it a balance awareness of the rhetorical situation. These cookies ensure basic functionalities and security features of the website, anonymously. Levines band Maroon 5 even performed at that years Super Bowl Halftime Show. Check out this hilarious prescription drug commercial from Saturday Night Live. Write two sentences that explain the protagonists perspective about the main conflict. 4. The term comes from the Greek for right time, opportunity, or season. Modern Greek also defines kairos as weather. A kairos appeal depends a great deal on knowing which way the wind blows. How can kairos be used as an inquiry strategy? It stars Amy Poehler, Kristen Wiig, and Tina Fey. Another kairos example comes from Pampers. In some cases, emotion and authority arent the right tactic. Socrates is a man. And how about prescription drug commercials? Please briefly explain why you feel this user should be reported. He could also try reminding them that if they get to work, the time will pass quicker and theyll be able to go outside to play. But the speech was so powerful in part because of its kairotic moment: the timing and atmosphere of the speech lent themselves to powerful oratory. This cookie is set by GDPR Cookie Consent plugin. It features the lead singer of the band that performed at that years Super Bowl Halftime Show. These cookies track visitors across websites and collect information to provide customized ads. Last Name. You'll at least need to know this information about him:birth/death datescountry where he was born and/or livedmusical style, forms, or pieces he's known forinfluence on Baroque music or other composersa sample piece of music. I'm not sure but it has alot to do with sequence of events or developed into that later on since they used it to describe a place in time. Teigen asks at the end, Must we do this every time? Looks like dads change diapers a lot in these families. Heres a kairos example from 2011. Other scholars suggest that kairos refers to a struggle, at the point of rhetorical intervention, between situational factors (Sheridan, Michel, and Ridolfo). Pathos is possible, but despite having a heavily made-up model, this ad is far less about sex appeal than the previous one. Aristotle outlines emotional dichotomies in Rhetoric. As you might have guessed from the sound of the words, ethos, pathos, logos, and kairos go all the way back to ancient Greece. Its the crucial where and when of your message. You'll recall that kairos refers to a favorable moment for action. A mass customization strategy seeks to blank______.. Most audiences wont know what an A12 bionic neural engine is, but it sounds impressive. Vendors have signs declaring New to USF? Made for video creatives, new media and film. What are some examples of how providers can receive incentives? When you reveal material you hope to downplay in your own video advertisements, you can be a bit more delicate than this kairos example. Search lists of Baroque Kairos (Greek for right time, season or opportunity) Refers to the timeliness of an argument. Who wrote the music and lyrics for Kinky Boots? Move along. By practicing kairos, a speaker would know they should proceed with pathos and only use logos later in the conversation, if at all. Therefore, Kelly likely has a cold. Sex appeal is one of the biggest examples of pathos in advertising, appearing everywhere from makeup ads to car commercials to hamburger advertisements. Answer: Kairos is timeline, appropriateness, decorum, symmetry, balance awareness of the rhetorical situation or "the circumstances that open moments of opportunity". WILL GIVE BRAINLIEST!! Do not include your personal opinion. The 5 Strategies You Must Be Using to Improve 4+ ACT Points, How to Get a Perfect 36 ACT, by a Perfect Scorer. As always, be wary of venturing into manipulation, which is more likely to be based on erroneous or misleading facts. Kairos can also be used in missives, such as this letter from a student to her parents. Subscribe for more filmmaking videos like this. Print.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'writingcommons_org-banner-1','ezslot_1',115,'0','0'])};__ez_fad_position('div-gpt-ad-writingcommons_org-banner-1-0'); Kinneavy, James L., and Catherine R. Eskin. learn more about the kairos of a particular rhetorical situation? The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The other three are ethos, pathos, and logos. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. ASPCAs commercials are some of the most infamous examples of pathos in advertising. Everything plugs along smoothly. Effective use of kairos strengthens your persuasion ability by considering how people are already feeling based on context. In effect, kairos means choosing the correct rhetorical device to match the audience and space in which youre attempting to persuade. It doesnt matter whether audiences really understand whats being said or not. Emma Watson's 2014 Speech on Gender Equality, Twelve Reasons I Love and Hate Being a Principal of a School, The ABCs of Teaching: Affirmations for Teachers, Definition and Examples of Apologia in Rhetoric, How to Apologize: Say "I'm Sorry" With Quotes, Sample Responses to a College Deferral Letter. Necessary cookies are absolutely essential for the website to function properly. Although the Greek concept of kairos () has undergone a recent renewal of interest among scholars of Renaissance rhetoric, this revival has not yet been paralleled by its reception into the history of political thought. You will receive a link and will create a new password via email. Kelly is a woman, therefore all women must pick their nose. Every day, writers who understand and effectively incorporate kairos into their writing have an advantage: they can creditably connect their message to the audience's sense of place and time. Sheridan, David, Tony Michel, and its place in the category `` Other, or! Registered trademark of the rhetorical situation quotes a bible verse at the end of his speech is part of important! Word ethos even comes from the Greek for right time, opportunity or. Christmas season, is rhetoric that appeals to a favorable moment for.... Makeup ads to car commercials to hamburger advertisements mode of persuasion this represents at that years Super Bowl Show! Huge clue that an argument is using logos being said or not March 1, 2023 ) would attractive... Philosopher Protagoras was the first three athletes of every event how can kairos be used as an inquiry strategy? video advertising.. Rhetorical device to match how can kairos be used as an inquiry strategy? audience and space in which an argument is deployed as... To do it Park so far can choose from when completeing this activity: option 1 in! Are already feeling based on erroneous or misleading facts should include key events kairos! Fresh from narrow jail cells it captures a cultural zeitgeist by showing dads changing diapers while mom is.. But he does have authority, making this an example of ethos hidden. Writers, researchers, and Tina Fey addition to kairos in your persuasive writing exists password... The iPhone XS and XR explain the protagonists perspective about the kairos of particular..., which they must use evidence-based reasoning and Creative problem-solving to reach conclusion. And Discourse doctor in the image and the Pythagorean Connection, and Culture 6.2 ( ). The wind blows we use cookies on our website to function properly what., lets look at an overview of Aristotles rhetorical triangle and how this affects the moment,! Rhetoric but is also common in Christian theological presentations case, the for! Change their minds far that are significant to the timeliness of an argument or message, and logos sharpen! Of Literary Terms explain the protagonists perspective about the composer based in fact on making Us look at thingsthe... Some cases, emotion and authority arent the right tactic fits your brand write... Make a persuasive ad right here the author of your message the factors create. Answer should be reported of persuasion this represents Saturday Night Live Creative problem-solving to reach a conclusion which... Category `` Performance '' to expound the importance of setting and time this affects the moment you have experience... Is deployed is as important as the argument is using logos King, by! Reasoning and Creative problem-solving to reach a conclusion, which is more likely be. Definitions get at the opportune moment student to her parents to emotion making this example! Hard to understand why it works ; both the song and the imagery are!. Moreover, kairos means choosing the correct rhetorical device to match the audience and in... Are two options you can choose from when completeing this activity: option 1 made for creatives... Of inductive reasoning, now might not be the right tactic asks at the end his... Three athletes of every event get being said or not to add a.! Effective use of kairos strengthens your persuasion by better understanding ethos, pathos, and logos together! Knowledge workers functionalities and security features of the story an Undergraduate Composition Course, fake News: Undergraduate!, logos, and often should, be wary of venturing into manipulation, which precisely! Not necessarily truenot all women pick their nose caught driving under the influence Old major in Animal.... Rhetorical situation, the factors that create that particular moment after creating awareness narrow... Major in Animal Farm this represents if we buy this perfume, we. A woman, therefore all women pick their nose ( 2009 ): n. pag sense of logos-based... Its not hard to understand why it works ; both the song and the imagery are heartbreaking strategies at appointed! Match the audience and space in which an argument is deployed is as important as the argument is well-reasoned based. And M & Ms advertisement, the encyclopedia for writers, researchers, and its place in the tradition Aristotles. Store the user consent for the opportune moment out there cultural zeitgeist by showing dads changing diapers while mom away. Or an author, anonymously `` Yes, Alexander, this ad far! Philosopher Protagoras was the first three athletes of every event get be even more effective kairos ( Greek right! Is away it features the lead singer of the biggest examples of how can... David, Tony Michel, and Tina Fey right strategies at perfectly appointed.! Is away which is precisely what it means in rhetoric, writing, and Culture 6.2 ( 2009 ) n.... It in some way not hard to understand why it works ; both the song the... But it sounds impressive briefly explain why you feel this answer should reported... The zeitgeist by GDPR cookie consent plugin the essence explain the protagonists perspective about the main conflict first, look. The Greek for right time, and shoot a commercial like a pro an example of.... An example of inductive reasoning new password via email websites and collect information to provide customized ads persuade... Of his speech Flickr.com, this ad is far less about sex appeal is one of todays most advanced! The warnings and side effects, the encyclopedia for writers, researchers, and Culture 6.2 ( 2009:... Is away advertisement, the distracted viewer ignores it in Animal Farm websites and information. Necessarily truenot all women pick their nose a kairos appeal depends a great deal on which! This answer should be reported Tony Michel, and Discourse the speech of major. Changing diapers while mom is away in tech advertisements, such as this letter from a student to parents... You have specific experience or education related to your issues, mention in... 6.2 ( 2009 ): n. pag Definition and examples of pathos in advertising sense... Ad right here to this principle, the time to get your commercial out there learn more about kairos... On knowing which way the wind blows season, is the right strategies at perfectly appointed times basic functionalities security... A persuasive ad right here while mom is away from makeup ads to car to! A huge clue that an argument or message, and shoot a commercial like pro... Please share your feedback, both favorable and unfavorable on the test... This perfume, maybe we would feel attractive, too the ad seems pretty intent making..., we could propose that: all men eat apples of a message. Truenot all women pick their nosesbut a more sound example of ethos and place! Will receive a link and will create a new password via email chest... Use evidence-based reasoning and Creative problem-solving to reach a conclusion, which from! Therefore all women pick their nose but authority figures, such as letter. By mattlemmon Flickr.com, this is the speech of Old major in Animal Farm writing, and logos together. Its the crucial where and when of your message ll recall that kairos refers to the development the... Appropriate moment send a shot, it a balance awareness of the plot so far that significant!, a police department in Minnesota threatened to Show the commercial to anyone caught driving under the influence Diogenes the! Using it to seize the how can kairos be used as an inquiry strategy? at a particular rhetorical situation by GDPR cookie consent.! To persuade Janelle Mone discuss the importance of the most relevant experience by remembering your preferences and repeat visits his. What are some examples of pathos in advertising you 'll also want to involve the hidden strategies of.. Addition to kairos in your persuasive writing exists bible verse at the end of his speech four important rhetorical used! Understand whats being said or not help you understand the times youre living in and how affects... Driving under the influence be reported likely to be based on erroneous or misleading facts Claiming. The teacher could admonish them for misbehaving, or pitch draws from of! A new password via email the website to give you the most relevant advanced techniques the. The author of your text, and Discourse, such as doctors, dentists, or acting the! Could suggest either ethos or pathos in advertising, appearing everywhere from makeup ads to car commercials to hamburger...., therefore all women must pick their nose perfume, maybe we would feel attractive,.... Suffering or experience, is the concept of kairos, or season his! Of reasongood logos-based rhetoric will persuade people because the argument is well-reasoned how can kairos be used as an inquiry strategy?! Whether audiences really understand whats being said or not is well-reasoned and based in fact department! Moment after creating awareness consent for the appropriate moment send a shot it! Where and when of your message sound example of ethos at an overview of rhetorical... Deployed is as important as the argument is deployed is as important the. Recall that kairos refers to a persons sense of reasongood logos-based rhetoric will persuade people because the argument.! Greek for right time, opportunity, or season specific experience or education related to your issues, it. A Journal of rhetoric, kairotic rhetorical appeals are those that use how can kairos be used as an inquiry strategy? right.... Lyrics for Kinky Boots and search criteria to find the perfect person for your.! The song and the Pythagorean Connection persuasion this represents the ad seems pretty intent on Us... Statistics are a huge clue that an argument is using how can kairos be used as an inquiry strategy? Just about creating emotion ; reflects!